Our Mission

Thryffy Believes in Sustainability

We at Thryffy believe that Thrift shopping can immensely help with a Sustainble lifestyle. Every unused piece of clothing sold and reused reduces the carbon emission that is produced by factories that manufacture more and more clothes. You can reduce that by selling off your unused clothes at Thryffy!


Secondhand Market Set to Hit $64B in the Next 5 Years

Resale is expected to overtake the traditional thrift and donation segment by 2024.

$ 1 B
Year : 2019
$ 1 B
Year : 2024

Online Thrifting is a Bright Spot in Broader Covid Retail Slump

With consumers seeking bargains from home, online secondhand is set to grow 69% between 2019 and 2021, while the broader retail sector is projected to shrink 15%.

Online Secondhand
Increase 69%

In Economic Uncertainty, More Consumers Will Shift to Thrift

Resale delivers value when household budgets shrink.

4 in 5

people say they have or are open to shopping secondhand when money gets tight.


of consumers plan to cut their apparel budget in the next 12 months.

2 in 3

people who have never sold their clothes are now open to it. The #1 reason is to make money.

1 %

of consumers adopted a new thrifty hobby during Covid that they plan to continue.

(Mending clothes, growing a garden.)


There Are More Secondhand Shoppers Than Ever Before

Resale is expected to overtake the traditional thrift and donation segment by 2024.









Gen Z is Powering the Growth of Secondhand Shopping

Young shoppers are adopting secondhand fashion faster than any other age group.

GEN Z ( <24 )

Increase 40%

MELLENNIALS ( 25 - 37 )

Increase 30%

GEN X ( 38 - 55 )

Increase 20%

BOOMERS ( >55 )

Increase 20%

Sustainability Goes From Perk to Priority

Will Covid spark a more sustainable fashion future?

70% of all consumers agree that addressing climate change is more important now than ever.

Eco-brands like Patagonia and Allbirds are getting 57% more interest on thredUP since Covid.

73% of people plan to support brands who contributed positively to those in need during Covid.


Resale Helps Solve Fashion Waste Crisis

Throwaway fashion culture is depleting natural resources and overfilling landfills. The single best thing we can do is consume less and reuse more.

75 lbs

of CO2e to produce the average pair of jeans.


of water to make one new T-shirt.

1 in 2

people are throwing their unwanted clothes straight in the trash. The result? 64% of the 32B garments produced each year end up in landfill.

If everyone bought one item used instead of new this year, it would save :

5.7B lbs of CO2e

= 66M trees planted

25B gallons of water

= 1.25B showers

449M lbs of waste

= 18,700 garbage trucks full


The Environmental Cost of Single Use

1 in 2

of shoppers say they have purchased a single-use outfit

1 %

of shoppers say they have purchased a single-use outfit

1 M

lbs of waste were generated by single-use outfits in 2019.

Primary Sources

1. GlobalData Market Sizing: GlobalData’s assessment of the secondhand market is determined through ongoing retailer tracking, official public data, data sharing, store observation, consumers surveys, and secondary sources. These inputs are used by analysts to model and calculate market sizes, channel sizes, and market shares. Market data analysis included in this report was done in April, 2020 and includes the impact of Covid.

2. GlobalData Consumer Survey: The consumer data in this report is derived from a consumer survey of 3,500 women. The survey asked them a number of questions about their attitudes towards apparel, secondhand products, and resale products. The sample was designed to be representative of age and income and was also geographically representative. Surveying was undertaken by GlobalData between December 12, 2019 and January 6, 2020.

3. GlobalData Covid Survey: GlobalData performed a second consumer survey of 2,000 women in April, 2020 which specifically focused on changes in attitudes towards apparel, secondhand products, and resale products in light of impact of the global pandemic.

4. Second Measure Transaction Data: Second Measure tracks, analyzes, and benchmarks U.S. transaction trends through direct to consumer channels

Secondary Sources

5. GlobalData Fashion Retailer Survey: 50 U.S. fashion (apparel, accessories, footwear) retailers were surveyed from December 12, 2019 to January 6, 2020 about their Circular Fashion goals.

6. Green Story Inc. Environmental Study: Independent research firm, Green Story Inc., was contracted to calculate the environmental savings from reuse of secondhand garments sold by thredUP. The study compared the environmental burden of purchasing a brand-new garment with that of reusing an average garment sold by thredUP across all stages of the garment’s lifecycle. The savings were calculated across three areas: greenhouse gas emissions, energy use, and water consumption. The study followed international ISO 14040 LCA standard.

7. Resale Value Rankings: thredUP evaluated 35,000+ unique brands on its platform and created an aggregate score to determine a brand’s ranking based on demand, virality and value to the seller.

8. Internal thredUP Customer Behavior / Data.

10. GlobalData Seller Survey of 2,000 U.S. Women on clothing resale habits

Other Reports & Articles Referenced

Cowen Equity Research: Cowen’s Best ESG Investment Ideas for 2020; March 3, 2020

Department of Health and Environmental Control: How Landfills Work

Deloitte: Advancing environmental, social, and governance investing: A holistic approach for investment management firms

The Forum for Sustainable and Responsible Investment (US SIF Foundation): Report on US Sustainable, Responsible and Impact Investing Trends 2018